BETTER HOMES AND GARDENS and Green Works(TM) Launch the Living Green(TM) Tour and Exhibit
FIFTEEN-CITY TOUR ALSO PRESENTED BY PELLA WINDOWS AND DOORS
NEW YORK, N.Y. – Better Homes and Gardens magazine (circulation 7.6 million) and Green Works™, a new line of natural cleaners that are made with plant-based ingredients and work as well as conventional cleaners, are launching The Living Green™ Tour and Exhibit. This 15-city program will promote resourcefulness, energy efficiency and everyday environmental practices to help consumers save money, live healthier and conserve natural resources. The Living Green™ Tour will also feature green products from presenting sponsor, Pella Windows and Doors and contributing sponsors Bosch, Kohler and LEE furniture. The tour, which launches February 2008, will be hosted by one of the nation’s most renowned renovation specialists, Steven J. Whittle.
“Our consumers are passionate about home and keenly interested in everyday practices for living green,” says Gayle Butler, editor in chief of Better Homes and Gardens. “This exhibit extends our green coverage beyond our magazine pages and Web site, offering consumers a hands-on opportunity to learn realistic steps to save money, save energy, and minimize their impact on the environment.”
Better Homes and Gardens and The Clorox Company, the makers of Green Works™ products, will kick off the Living Green™ Tour and Exhibit at key home shows around the country. The tour will feature a traveling 2,500 square foot Better Homes and Gardens “Living Green Home” highlighting four functional eco-friendly rooms, integrated throughout with green products, materials and appliances. Environmental experts will be on hand to share how small changes can make a big “green” impact.
Interior designer and lifestyle enthusiast Libby Langdon is responsible for the "Living Green Home" exhibit design. A commentator and design expert on HGTV’s Small Space Big Style and currently shooting an upcoming show for the network, Langdon’s home expertise and creative insight bring a smart solutions on how to live beautifully and “green” to the exhibit.
As the title sponsor, Green Works™ natural cleaning products will be integrated into the exhibit. Some of the design elements and products featured in the “Living Green Home” include Pella’s energy-efficient triple paned Designer Series Windows and Doors, LEE furniture’s Natural LEE line, Bosch ENERGY STAR appliances, Kohler water-conserving kitchen and bath fixtures, Bertch bamboo cabinets, EnviroGLAS countertops and surfaces crafted from recycled glass, bottles and toilets, Natural Cork sustainable cork and bamboo flooring and Susan Jablon Mosaics tiles that are made with old car windshields.
The first stop on this 15-city, seven-month, tour is Hartford, CT. Tour markets include New York, Los Angeles, D.C., Miami, Atlanta, Nashville, Austin, Phoenix, and Las Vegas.